platinum jewellery

While it has a similarly cool tone, platinum jewellery stands apart from white gold or silver due to its properties. Unlike white gold, which is an alloy of gold mixed with metals such as palladium or nickel, platinum is a naturally occurring white metal. As it is not combined with other metals, platinum is more durable and resistant to tarnishing. 

Additionally, platinum is denser and heavier, giving this metal with substance a luxurious feel. While silver is more affordable, platinum is rarer and more precious, adding to its exclusivity. Platinum also does not require replating, unlike white gold, which is another advantage if you are looking for jewellery that offers a lasting shine.

Yes, platinum is a great choice for engagement rings and wedding bands, offering something a little different from rose gold, yellow gold, and silver options. Platinum’s natural white shine and hard-wearing quality make it a timeless and elegant choice for these special pieces of jewellery.

Platinum also pairs well with sparkling diamonds, moissanite, and other precious gemstones. The metal’s bright white hue complements the clarity and colour of these stones, creating an eye-catching piece you can’t look away from.

Platinum is a popular alternative to white gold and silver, offering a more iridescent glow. Look out for the following trends in platinum jewellery design for 2025:

• Modern designs: The bright white tone of platinum lends itself well to minimalist styles, geometric shapes and asymmetric forms.
• Classic style: Platinum crafted into classic styles will always be timelessly on-trend.
• Mixed metals: Combining platinum pieces with other rose gold, and yellow gold jewellery is a contemporary way of creating contrast and styling this precious metal.
• Customisation: Platinum jewellery featuring engraved details or birthstone gems are a hot look this year that reflects individuality and tells a story.

You might think that gold is one of the most expensive materials in jewellery-making. However, platinum is pricier. This is down to several key factors. First, platinum is a rarer metal than gold, making it less available and harder to mine. It is also denser and heavier, meaning that the same volume of platinum weighs more than gold, resulting in a costly final piece.

Platinum jewellery can be resized and repaired, but due to its density and toughness, it is more tasking to do so. No worries, a skilled jeweller can take on the challenge! On the plus side, platinum’s hardness means that it is more resistant to damage and therefore less likely to need repairing.

The best option is to ensure that you have the right size in the first place. While necklaces and bracelets can be easier to measure, rings can be a little trickier. To help you purchase an accurately sized ring, order our ring sizing tool. Simply slip on to your finger and adjust to fit comfortably but snugly. An arrow on the tool will point to your correct ring size. Easy peasy!

Yes, platinum jewellery is hypoallergenic and safe for sensitive skin. So, if you experience allergies or irritation, platinum is an excellent choice. Unlike other metals that may contain nickel or other added metals, platinum is naturally pure. As a result, platinum is the perfect metal for jewellery designed to be worn every day such as engagement rings and wedding bands.

Yes, our diverse jewellery designs across our platinum collection means that our platinum jewellery can be worn by everyone! Our platinum pieces feature as part of both our women’s and men’s collection. Check out our range of products and styles, from platinum rings to bangles, bracelets, and more, for a touch of glamour, whatever your gender.

If you want hard-wearing jewellery that is highly resistant to damage and scratches, platinum is the top choice. However, just because it is strong, this doesn’t mean you shouldn't care for it properly. Proper care ensures that our platinum jewellery pieces continue to look good for years to come. 

To maximise the longevity of your jewellery and maintain its shine, please follow these care guidelines:

• Clean with care: Use a mild soap solution to remove dirt and grime from your platinum jewellery.
• Dry well: If exposed to water, while showering, washing hands, or swimming, or after cleaning, ensure that you dry your platinum jewellery well as this can cause tarnishing.
• Polish gently: Use only a soft polishing cloth to maintain your platinum jewellery’s shine.
• Use anti-tarnish seal-proof pouches: Store your platinum jewellery with the provided anti-tarnishing pouch to protect against moisture.

Store properly: Keep your rose gold jewellery in a cool, dry place away from direct sunlight.