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Extra 30% Off EOFY Sale + Free Gifts
Extra 30% Off EOFY Sale + Free Gifts
Extra 30% Off EOFY Sale + Free Gifts
Extra 30% Off EOFY Sale + Free Gifts
Extra 30% Off EOFY Sale + Free Gifts
Extra 30% Off EOFY Sale + Free Gifts
Evil Eye Bracelets
A symbol that is more than a fashion statement, the protective motif of the Evil Eye is a cultural phenomenon renowned world over. With a history that spans across the Mediterranean, Middle East, Asia, and Latin America, the Evil Eye has embodied itself within modern day culture as an enduring symbol. We wanted to create a bracelet range that showcased this meaningful motif, and capture its essence for you to wear daily.
The curse of the “Evil Eye” is a masochistic glare rooted in jealousy and envy, bringing with it bad luck and harm to any who fall under its path. The symbol is a spiritual motif that shields you from this energy - reflecting it back to the sender and guarding all those under it. Representing vigilance, awareness, and a guiding divine force, the Evil Eye is a protective reminder to remain mindful of the energy that surrounds you. It's a unifying want of humans to be concerned with envy and negativity, and this symbol is a spiritual defence that offers comfort to all.
The Evil Eye motif is one that is as culturally significant as it is aesthetically pleasing, and creating jewellery with this motif is something we wanted to ensure we kept its integrity in our designs. Our range features the motif presented in ways that stray towards the typically traditional whilst our signature contemporary flair makes each piece special.
A tricky balance to strike perfectly, we wanted to ensure that our collection held the protective energy that the Evil Eye is known for whilst also being fashionable enough to incorporate into your daily looks. Whilst the symbol has traditionally been known for its protective energy, there’s absolutely no reason you can’t showcase it in a way that captures your personal style. The benefit to wearing the Evil Eye as a fashionable item is that you’re guarded from unseen harm, whilst showcasing your individuality to the world.
Picking colours for each of our new ranges is one of the tasks that our designers take the most seriously. When we were researching for our collection we wanted to ensure that we were using the traditional hues of these well-known designs - as well as other colours that are popular within our audience. Blue, a typical colour found in the Evil Eye motif, is a colour that evokes calmness, spirituality, and protection. It’s been said that blue is a colour that can deflect negative energy, essentially helping to calm the “heat” that is generated by envy and ill intentions. Our collection also makes use of beautiful emerald stones, and the calm green tranquility these evoke are the perfect choice for these strong symbols.
Whilst the bracelets in our Evil Eye collection can’t be customised, we do offer pieces that can be personalised that also embrace this motif. Our sideways initial Evil Eye necklace offers a customisable accent to this traditional symbol - and protects your name in the process. For more customisable options, a piece of engravable jewellery is the perfect way to add your own personal touch to your daily stack.
Layering jewellery in your daily stack is a fun way to create interest in your looks, creating an effortlessly cool statement that exudes personality. Layering your Evil Eye with celestial moon and star pieces adds an intuitive feel to your daily stack. Personalised zodiac and birthstone pieces perfectly reflect who you are, and can provide energy that helps to guide you. Pair bolder pieces with more delicate ones, and stick to odd-numbered stacks (three to five pieces work best) for a naturally easy layering technique. If you’re wearing these pieces for spiritual or protective reasons, set intentions when you put them on and let their energy guide your day.
In the midst of a growing interest in spirituality and deeper meaning in the UK, the Evil Eye symbol is gaining popularity - wearing it being seen as a form of self-care and emotional protection. People are becoming more interested in choosing accessories that resonate as more than stylish additions to outfits. Exploring wellness culture and spiritual practices like manifestation, positive affirmations, and astrology are all becoming more mainstream as people seek to bring positive energy into their lives. Additionally, the UK’s increasingly diverse population has brought more visibility to cultural symbols like the evil eye. This mix of aesthetic appeal, symbolic meaning, and cross-cultural appreciation has made evil eye bracelets a must-have accessory in 2025.
When we first sat down to design our luxury Evil Eye accessory range, we knew that we wanted to incorporate this design in a way that paid homage to the cultural importance of this motif in a contemporary way. The multiculturalism of the UK is home to so many different beautiful trends and traditions, and we’re proud to represent so many of them in this collection. Wearing the Evil Eye is a nod to Turkish, Greek, Arab, Persian, Jewish, Indian, and Latin American culture - linking these rich and vibrant backgrounds to your contemporary collection.
Our range of Evil Eye jewellery is an ode to our appreciation of the power this motif holds, but we also wanted to ensure we kept our signature design philosophies - creating pieces that offer both minimalistic and statement takes. Our minimalist additions to this collection are reflective of the “barely there” dainty jewels we’re renowned for, whilst incorporating these protective motifs. Our bolder pieces are a statement in their own right thanks to this iconic symbol, but we’ve also created backdrops that stun of their own accord. For more statement jewellery, explore our range of statement rings - they’re the perfect accompaniment to all of our Evil Eye pieces.
If you’re looking for a gift that is as protective as it is stylish, an Evil Eye bracelet is the perfect option for any special occasion. Rooted in the symbolism of protection against negativity, envy, and harm, the evil eye is believed to bring positive energy to the wearers. This makes it the perfect gift for important birthdays, graduations, weddings, baby showers, a big move, a new job - any situation where the wearer will benefit from some spiritual protection.