Why Online Shoppers Choose Gifts on Black Friday – Jewellery Insights

With the start of the sales period indicating the imminent closeness of the holiday period, online shoppers are choosing gifts on Black Friday to help cover the costs of purchasing big-ticket items, with jewellery a popular shopping category on this budgeting day. Shopping for your holiday gifts in a Black Friday jewellery sale is one of the best ways to benefit your bank account for the holiday period, and is one of the most popular ways to gift meaningfully. 

The Psychology Behind Black Friday Gift Giving

Black Friday consumer behaviour in Australia is one of the most interesting ways to observe the psychology behind Black Friday Gift Giving, and meaningful gifting ideas are prioritised across Black Friday sales this year. Customised gifting that showcases the bond between gifter and receiver is beloved in any scenario, but it’s a trending concept across the jewellery world this year. An initial necklace is one of the pieces in our Black Friday sale range that demonstrates this in a refined way, and it’s one of our most sought-after collections in our sale edit. 

Why 79% of Shoppers Buy for Others

Thanks to the proximity of Black Friday to the holiday season, 79% of shoppers are likely to buy for others in the sale period. Jewellery is a significant gift as it can become an integral part of someone’s everyday life, particularly when pieces are customised for the wearer. One of our most popular gift collections in our Black Friday jewellery sale edit is our 

Evil Eye bracelet curation, with these spiritual pieces guiding those you care for most. They guard the wearer from negative energy and ensure that their positivity is protected in every circumstance. 

Emotional Gifting: Jewellery as a Sentimental Choice

Gifting emotionally is one of the most popular ways to choose presents for the holiday season, and the sentimentality of jewellery makes it a significant choice that’s full of meaning. Selecting a Black Friday sale range of personalised jewellery, such as our coveted Pillar Bar Name necklace, allows the recipient to carry the words, messages, or symbols that mean the most to them. It’s a sentimental option with an emotional weight, beloved by all those who are on the receiving end. 

The Shift Toward Thoughtful, Personalised Gifts

In the jewellery trends of 2025, there’s a clear shift towards personalised gifts that are full of thoughtful meaning, as they bring a personalised narrative to each stack. This shift is made accessible in our range of affordable Black Friday jewellery sales, which paves the way for pieces from our coveted Birthstone bracelet range to be added to a sentimental gift. These high-quality, stunning pieces are beloved for the personal narrative they showcase, thoughtfully demonstrating a customised touch in every collection. 

Why Jewellery Is the #1 Gift Pick This Year

The trends of gifting that prioritise personal symbolism and sentimentality mean that jewellery is the #1 gift pick of this year, and it’s a trend that’s here to stay. As the world becomes increasingly connected through technology, physical reminders of each person's unique narrative are cherished for the style and symbolism they convey. Whether it’s an understated Clover Necklace or a bold statement piece, it’s one they’ll love. Shop the Camile and Stone Black Friday jewellery range to find the gift they’ll love today. 

Customisation and Storytelling in Every Piece

Whilst curating our jewellery collection, our artisans wanted to ensure that every piece held meaning and showcased the perfect amount of storytelling. Sales and discounted ranges of jewellery have held a reputation for being the “non-desired” pieces of stock, but our range of Black Friday sale customised jewellery ensures that each narrative is communicated in a stunning way. From bold stories to delicate personalised pieces like our dainty Initial Letter Dot Ring, each piece within our collection is an ideal gift to showcase your story. 

Jewellery that Balances Luxury and Affordability

For those seeking jewellery that strikes a balance between luxury and affordability, the pieces selected for our Black Friday jewellery sale are the ideal choice. With discounts on pieces in our coveted Moissanite range, this premium diamond alternative can add a unique, fiery sparkle to your holiday gift-giving season. The luxurious finishes of these pieces don’t require a compromise on your bank account, thanks to their affordability. 

What Aussie Shoppers Are Favouring in 2025

During the 2025 Black Friday Sale period, Aussie shoppers are favouring quality jewellery that doesn’t compromise their financial goals, while delivering a personalised feel for the recipient. The cost of living means that every gift-giver is moving into the holiday period with an awareness of their budget, and the range of Camile and Stone's affordable jewellery is one of the best ways to finalise your gifting list. Shop our Black Friday range today, and ensure that your gift list is ticked off. 

What It Means for Retailers and Gifting Brands

The Black Friday gift statistics of 2025 hold significant meaning for retailers and gifting brands as we move into the holiday season, thanks to the insights they provide into buyer psychology. Not only does this trend of personalisation mean that people are looking for items that showcase their narrative, but they’re also indicative of a broader trend of sentimentality in more affordable ways. 

SEO, Messaging & Merchandising for Gift Intent

Whether it’s in the form of a refined clover bracelet or a personalised necklace, the gifting intent behind the messaging showcased by brands is primarily driven by each person seeking a significant piece. This ensures that each buyer can showcase their sentimentality in a way that reflects a trendy jewellery taste. 

Building Giftable Collections That Convert

Jewellery gift-buying trends that have become popular this year have allowed our HQ to build a giftable collection that combines meaning and convenience for our customers. This ensures that your gifting needs are met in a symbolically meaningful way, allowing you to put your stress behind you as we move closer to the holiday period. 

Using Personalisation to Win Last-Minute Buyers

Personalisation is a trend that’s not leaving the jewellery realm anytime soon, and customised jewellery is one of the best ways to win over those last-minute present ideas. Thanks to our rush-order capabilities, your presents can be at your door within three business days, ensuring a seamless holiday period.